Shootify’s proprietary generative AI technology “brings to life” simple photos of fashion items, transforming them into professional-grade fashion photoshoots.
The platform enables fashion brands to tailor their e-commerce offerings to consumer needs with ease and cost efficiency, as demonstrated by its collaboration with industry leader GAS.
Founded in June 2024, Shootify has closed its first pre-seed round just months after graduating from Magic Mind, the AI-focused acceleration program launched by Zest and Fondazione Compagnia di San Paolo.
Shootify, a generative artificial intelligence startup specialising in e-commerce solutions for the fashion industry, has announced the successful closure of a €300,000 pre-seed funding round. The round was led by Zest and Fondazione Compagnia di San Paolo through the Magic Mind accelerator, alongside participation from angel investors.
Accelerated in 2024 by Magic Mind—the first European accelerator dedicated to AI startups—Shootify has developed proprietary generative AI tailored to the fashion industry, aiming to revolutionise how images are produced for e-commerce sales channels. Shootify’s platform “brings to life” basic photos of clothing items, transforming them into professional-quality photoshoots. Its flexibility allows brands to employ both virtual and real models, meeting diverse market demands and consumer preferences while enhancing the effectiveness of a key sales channel for the fashion sector.
Recent studies highlight sustained growth in e-commerce purchases (+13% compared to 2022, totalling €54.2 billion), with fashion leading the charge (+7%). In this context, the relationship between brands and online consumers is increasingly driven by transparency, awareness, and alignment with purchase expectations.
Shootify’s innovative solution has already garnered significant recognition within the fashion industry. GAS, one of the sector’s key players, leveraged Shootify to produce high-quality images for its GAS x Pramac capsule collection in just a few days, even before the collection arrived in Italy. These images achieved some of the highest conversion rates on GAS’s website.
“Fashion e-commerce is facing critical challenges,” explained Luca Ambrosini, CEO of Shootify. “Brands invest heavily in product imagery, yet 70% of consumers fail to identify with the models used, leading to high return rates. Our technology enables brands to create high-quality visuals across a variety of models, cutting costs while boosting conversions. Our mission is twofold,” Ambrosini continued. “We aim to free fashion brands from the burdensome costs of image production, offering a solution that drastically reduces expenses. Simultaneously, we aspire to redefine fashion e-commerce standards, delivering engaging and personalised online shopping experiences. We envision a future where consumers can view garments on models that reflect their own physique, increasing conversions and reducing returns. With Shootify, brands achieve both operational efficiency and excellence in customer experience.”
Shootify’s early results with its initial clients have been promising, including a 70% reduction in image production costs and a 90% reduction in production time.
“In Europe, the future of generative AI lies in developing vertical applications and sector-specific use cases,” commented Michele Novelli, Partner at Zest Investments. “Large language models like ChatGPT, Llama, and Gemini provide the infrastructure for building these verticals, akin to how the cloud spurred the SaaS revolution. Building successful verticals requires deep expertise in their respective domains, understanding their business and market dynamics, as well as technological mastery. The Shootify team possesses both, combined with exceptional execution speed in fashion—a domain where Italy and Europe hold a definitive global edge.”