Wetacoo, the Italian startup revolutionizing the storage and moving industry with its on-demand storage service and RFID technology, has announced the closing of a €3.4 million Series A funding round led by VC Partners. The round saw continued trust from existing shareholders—most of whom participated in the capital increase—including Zest, and the conversion of a prior investment by CDP Venture Capital via the Rilancio Fund.
The company was advised by financial advisor Growth Capital and law firm Alma LED, with a team comprising lawyers Riccardo Troiano and Leonardo Sicco. VC Partners was supported by Proxima Advisory, with Partner Mara Sartori. The notarial aspects of the deal were handled by Notary Vincenzo Leucadito Muller.
Founded in 2021 with the goal of radically simplifying the management of personal and professional belongings, Wetacoo enables customers to book pickup, warehousing, and redelivery of goods with just a few clicks. With locations in Rome and Milan and over 2,000 customers served, Wetacoo stands as the first Italian company to combine urban logistics, RFID technology, and customized moving and temporary storage services.
The European storage and moving market is estimated to be worth over €40 billion, with €5 billion in Italy alone. In this highly fragmented and still largely analog market, Wetacoo stands out for its unique on-demand storage offering—an evolved alternative to traditional self-storage that allows users to manage stored items with flexibility and full traceability through a digital inventory. The startup’s model effectively addresses the growing space needs of both consumers and businesses.
The capital increase, led by VC Partners, will enable Wetacoo to expand across Italy and abroad and strengthen its B2B channel, which already accounts for 40% of the company's revenues.
The newly raised funds will allow Wetacoo to accelerate geographic expansion throughout Italy, strengthen its presence in major cities, and soon launch its first international operations. A particular focus will be placed on the B2B channel, which has seen significant growth over the past two years and now represents 40% of total revenue, as SMEs and large enterprises turn to Wetacoo for furniture, equipment, and archive storage and transport. The capital will also support ongoing investments in technology to further enhance the customer experience.
Federico Prugnoli, CEO of Wetacoo, said:
“We are truly pleased by the strong show of confidence, not only from leading new investors like VC Partners but also from our existing investors who chose to reinvest in this round. These funds will help us accelerate our growth journey and continue bringing innovation and quality to a traditional sector that has been stagnant for far too long.”
Alberto Grignolo, Founding Partner at VC Partners SGR, commented:
“We are proud to invest in Wetacoo’s future—an exceptionally innovative player in the logistics and smart storage space. Under Federico Prugnoli’s leadership, the team has developed an advanced and integrated software platform that interacts with end customers in a seamless, modern way. We look forward to supporting the company’s growth and tech development, leveraging the full strength of the VC Partners team.”
Marco Meoni, Vice President at Growth Capital, added:
“Wetacoo operates in a rapidly evolving market with highly promising tech and logistics dynamics. The company has demonstrated strong execution capabilities and a clear vision, and we are convinced it has everything it takes to become a European leader in this space.”